You change the audience. You change the copy. You change the format. And the ads still don’t convert. Before touching another variable, there’s one question worth asking: is the problem really in the campaign?In this second episode of El Brief Imposible, Mariona Oriola (MO Agency CEO) explains why many campaigns fail before they even start. Not because of poor targeting or insufficient budget, but because the brand behind them doesn’t generate clarity, doesn’t build trust and doesn’t leave a lasting impression.Ads can drive traffic. They can’t fix a broken brand.One minute fifteen seconds with an idea that changes how you look at every campaign.